Japan:
Endless Discovery.

No matter what motivates travel — an interest in history, cuisine, ancient or contemporary architecture, nature, shopping, unique cultural pursuits, and more — Japan truly has it all.

Japan seamlessly blends modern and traditional culture with thousands of years of history and culture. This duality is apparent throughout the wide range of destinations and attractions that appeal to both novice and seasoned travelers. From vibrant metropolises to rural retreats, tropical beaches to sky-high peaks, world-class hotels to traditional Japanese inns — explore Japan’s heart and soul through unforgettable experiences and breathtaking moments.

Must-See Places
From the modern streets of Tokyo to the hot springs of Hakone to the traditional temples and shrines of Kyoto, the Golden Route is a perfect introduction to Japan no matter the season.

Tokyo
The current capital city of Tokyo is a thriving center of technology, pop culture, and cuisine, making it one of the most popular cities in the world. Experience the juxtaposition of traditional and modern Japan — from the retro neighborhood of Asakusa to the pop culture hubs of Harajuku and Akihabara, Tokyo is the crossroad of culture in continuous transformation.

Hakone/Mt. Fuji
The area surrounding Mt. Fuji boasts some of the best hot spring retreats. Hakone, in particular, is home to renowned hot springs with magnificent views of Japan’s iconic mountain. Easily accessible from Tokyo, enjoy a reprieve from the major cities and explore the nature and experiences that await.

Kyoto
As an ancient capital and cultural heart of Japan, Kyoto offers plenty to discover. From more than 2,000 temples and shrines, 17 UNESCO World Heritage sites, and the iconic geisha, Kyoto is a must for first-time visitors and those seeking to experience Japan’s traditional culture.